Tag Archives: gender

Virile-Reality: From Armageddon to Viagra

As you will no doubt see when my grand project is revealed, Armageddon and Viagra go hand in hand with viral video collage.  This article, however, turned out to be more about gendered digitality than apocalyptic fear. 

Quinby is quick to cut in the meme of internet Utopianism, anonymity of users and the optimistic empowerment supposedly inherent in the digital age.  In this sense, Quinby reminded me of Nakamura, especially with respects to Neoliberal notions of race and gender as related to the network (ie technology erases these problems.  Like Nakamura, Quinby argues that these problems are maintained by technology – and furthered by the surface assumption that these problems are erased.  Or:  “it is not the Internet per se that [Quinby is] criticizing but rather the ideological feature that currently pervades it” in 1999 (1082).  

Quinby outlines three power formations of technoculture: a patriarchal structure that utilizes seizure and punishment to control; one predicated on disciplinary control and surveillance compliance; “one that functions through virile-reality’s production of information, which, in keeping with millennialist impulse, tends to be legitimated through appeals to bio-perfection” (1083).  I’m interested in the latter two.  In my project I seek to create an multi-level environment of control (with a built-in disciplinary mechanism), as well as address these concepts through narrative.  As for the latter, I’m remixing the millennialism into a more abstract take on armageddon – fear – and attempting to dialogue with the viewer and participants/collaborators about the production of fact.